Private White V.C.


At Smith Bateson we enjoy working alongside companies that have a rich heritage and are proud to supply Private White V.C. with their in-store carrier bags.

The Private White V.C. brand pays homage to its namesake WWI hero; Private Jack White, who was awarded the Victoria Cross for bravery in 1917.

The clothing line has a subtle nod to Jack’s military legacy, with many items based on classic wartime pieces, updated for the modern man.

Products are manufactured by hand in the heart of Manchester. The factory, currently run and managed by Private Jack White’s great grandchildren, has been in operation for over 100 years.

Smith Bateson worked closely with Private White V.C.’s creative team to improve the quality of their current carrier bags.

“We were looking to move away from our existing kraft carrier bags to something more luxurious to sit in-line with our Mayfair flagship store. After searching the web and sampling with various companies we came across Smith Bateson. Their turnaround time was quick and quality was second to none. We will be definitely using them again in the future for all of our packaging requirements”

The new carrier bags take direct inspiration from the clothing line, with hot foil embossing & eyelet colour to match zips & closures used on the best selling jackets from the range.

TwinSkin_Olive_072 (003) BR2348-108 Capture5 Capture9

Take a more detailed look at Private White V.C.

Further information on Luxury Paper Carrier Bags

Published on Tuesday, 17 November 2015